If you’re looking for something that exudes strength, power, confidence, drama – this is it. Formerly known as “The Wyld”, No Wyld fuse hip hop, rock, orchestral indie from Auckland, New Zealand. There’s no mistaking the thinking behind the title for this epic journey of a track, released on Columbia Records in 2013 aspart of the Abstract EP:
It’s rare to see artists releasing on major labels on Musings – this caught my ear firstly because it’s one for the morning power-up and secondly because I’m a huge fan of Woodkid and it’s impossible not to draw some kind of comparison between his sound, and “Odyssey”, particularly listening to the instrumental edit.
You’ll have heard Woodkid on various adverts over the past few years – “Run Boy Run” was used by O2 for their Priority Sports campaign in 2012, “Iron” has been used a few times, for Diesel – Only the Brave, on the Assassin’s Creed Revelations trailer and Peugot used a remix back in 2011.
You’ll now also have heard No Wyld on a McDonald’s Advert during the 2014 Sochi Winter Olympic Games.