Charity Comes With Music…
Charity Comes With Music...
Recently, I’ve been noticing more and more that charities are spreading the word through music. Most of us buy music anyway, most of us are interested in what our favourite people, be they from real life or celebrities, are listening to, most of us also want to feel like we’re helping…even if just a little.
Here are a few:-
FASHION TARGETS BREAST CANCER
Fashion Targets Breast Cancer have followed up their Million Model Catwalk campaign from last year with an evening of music and fashion at FTBC on the QT.
Tennessee-based singer-songwriter Lauren Pritchard headlined the event at The Old Queen’s Head in Islington on 17 November, with DJ sets from Radio 1 DJ Annie Mac and Gabriella Cilmi.
FTBC is Breakthrough Breast Cancer‘s flagship campaign – and personally, I have a lot of admiration for the way they’ve embraced technology to raise the profile of their cause among the music-loving community.
Aside from the events, their campaign has its own custom radio station on Last.fm, spotted floating around their Twitter feed, @FashionTargets, and they’re regularly on Twitter and Facebook with info and giveaways from their fashion partners.
CENTREPOINT
An effort close to my Gooner heart, Centrepoint’s most recent campaign in providing help and support to homeless young people involves making pre-match playlists curated by various members of the Arsenal Team available through “Donate as you Download” site fairsharemusic.com.
Playlists so far include contributions from Theo Walcott, Andrey Arshavin, Alex Song and I have no doubt there are more to come.
50% of the profit from sales of mp3s go to Centrepoint, Arsenal’s charity of the season, as does £4.45 from every download of their charity album, “Key To Change”, with contributions from artists like Jools Holland, Hard Fi, Ian Brown and Get Cape. Wear Cape. Fly.
On Twitter at @centrepointuk.
TREKSTOCK
Supporting Cancer Research UK, Trekstock launched in 2009 and partners with various artists, retailers and other friends to curate music events, design fashion collaborations (totes, clothing, jewellery) and sell little blue badges.
Running stalls at major UK music festivals Read More…
